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Even though we received fewer messages compared to other sites, we rated 40 percent “good” — the most out of the seven sites we tested.
That’s in large part because only mutual matches can message each other: both parties have to “swipe right” before they can say hello, which cuts way down on spam.
MAKE AMERICA LOVE AGAIN," the ad blared through my news feed over black-and-white photographs of pre-Pill couples courting at the sock hop.
A few taps later, the website for tech start-up Eve informed me with only a hint of irony: "Modern dating is in crisis.
Books like Aziz Ansari's wrestled with our hookup-happy culture's "paradox of choice." Stock prices wavered. According to the doomsayers, men are swiping right with abandon, "ghosting," and dodging commitment. "Men have been taught to peacock and get our attention, especially in online communities that create this sense of urgency and aggression," says a representative from Bumble, a spin-off from one of Tinder's cofounders that nixes creepy pickup lines by letting women make the first move.
(Millennial-to-English translation: They're coming on to too many women, disappearing after two dates, and generally behaving like they have a whole sea of fish waiting in their pocket—which, of course, they do.) So who can save singles from the calamity the tech bros have wrought? (Bumble has introduced a watermark feature to its photo-sharing function, in the hope that plastering users' names across every snapshot will give them pause before they send that unsolicited dick pic.) Apps like Hinge—which makes matches via mutual friends—and Tinder also launched campaigns to rebrand themselves as relationship-focused services rather than friction-free hookup tools.
(Match.com’s user base is slightly older, too, which may indicate more people who are ready to settle down.) However, Match lacks the robust matching algorithm of Ok Cupid — it came in fourth place for good matches in our testing — and isn’t as streamlined as Tinder or Bumble. We also tested three other sites: e Harmony, Plenty of Fish, and Zoosk.We tested any with at least a million active users in the US.It’s impossible to know exactly how many users are active on a given site or app (especially because mobile users aren’t reflected in Alexa data), but we’re definitely in the ballpark.The average man will swipe right on nearly half the women he sees.(A secondary, auto-right-swipe app market has even sprung up to mitigate the risks of carpal tunnel.) By comparison, the average female user swipes right only 14 percent of the time. What are the odds a 9.2 will use one of his precious swipes on me?
No other dating site works as hard to deliver you the exact right partners, and that means results: In our testing, we found the highest percentage of good matches with Ok Cupid, and the second-highest percentage of high-quality messages.